The General Electric Building, also known as 570 Lexington Avenue, is a historic 50-floor, 640ft-tall, skyscraper in Midtown Manhattan, New York City, at the southwest corner of Lexington Avenue and 51st Street). Originally known as the RCA Victor Building when designed in 1931 by John W. Cross of Cross & Cross, it is sometimes known by its address to avoid confusion with the much later renaming - in 1988 - of the RCA Building at 30 Rockefeller Plaza as the "GE Building", itself later renamed the "Comcast Building".Make General Electric Building part of your personalized New York City itinerary using our New York City trip itinerary maker.
The building was designated a New York City landmark in 1985, and was added to the National Register of Historic Places in 2004.
At the time that RCA Victor commissioned this building, it was a subsidiary of General Electric. The company then moved its headquarters to Rockefeller Center, and this building was deeded over to the parent company. The building was donated to Columbia University in 1995.
The building's 50-floor stylized Gothic octagonal brick tower, with elaborate Art Deco decorations of lightning bolts showing the power of electricity, grows out of the round-cornered base with elaborate masonry and architectural figural sculpture, to form "one of the most expressive skyscrapers of its era." The building was designed to blend with the low Byzantine dome of St. Bartholomew's Church on Park Avenue and shares the same brick color, with terra cotta decorations chosen to coordinate. The crown of the building is an example of Gothic tracery, which is intended to represent electricity and radio waves, and is lit from within at night. On the corner above the building's main entrance is a clock with the cursive GE logo and a pair of disembodied silver arms holding bolts of electricity.
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Thirty Rock is a a part of the midtown landscape. The building is in the center of Rockefeller center and houses shopping, restaurants and the NBC studios. The top of the building is the Top Of the... more »
Comcast acquired this skyscraper in 2015, but most people still refer to it as the General Electric Building or simply 30 Rock. The 66-floor structure forms the centerpiece of Rockefeller Center and..... more »
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