Bronner's Christmas Wonderland, Frankenmuth

#1 of 235 in Shopping in Michigan
Must see · Gift & Specialty Shop · Shopping
The world’s largest Christmas store, Bronner's Christmas Wonderland, is open year-round and never short on holiday spirit for its over two million annual visitors. The shop, dubbed “Little Bavaria,” sells more than 50,000 different kinds of gifts and decorations. Its landscaping covers 11 hectares (27 acres), with giant animated figurines welcoming you to the store and around 100,000 lights brightening Bronner’s Christmas Lane at night. The shop was founded in 1945 by Wally Bronner, and has earned its title of Wonderland by providing an unforgettable holiday experience for visitors ever since. To visit Bronner's Christmas Wonderland on your trip to Frankenmuth, use our Frankenmuth trip itinerary maker.
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Bronner's Christmas Wonderland reviews

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TripAdvisor traveler rating 4.5
3,251 reviews
  • What I found the quality is great and I love them, however, I am extremely disappointed in the lack of options for babies of color. I was looking for one specifically to personalize, but overall...  more »
  • Even with COVID considerations Bronners was fully functioning and we were able to get right in on a week day. Employees were helpful. I think being directly after Christmas I expected more deals...  more »
  • This is by far the best Christmas store I have ever been to. I have come here every year since I was a kid, and it is just as magical now as it was then. They have Christmas ornaments for anyone. Great place to bring a family just to look at everything. There are plenty of ornaments that you can get personalized for free, and the artists will personalize them by hand within minutes. That do an incredibly beautiful job. Highly recommended place for all your holiday ornament needs. They have other Christmas decorations to suit your needs, but the ornament selection is monumental.
  • This store is everything Christmas! This place is a must see. Plan on spending some time in the store, it feels endless. The staff was very helpful and the store was very clean. I even finally found a color wheel for my 1950's aluminum tree at a decent price. 5 stars!

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