The Shop at NBC Studios, New York City

3.5
Take home exclusive apparel, collectibles and more from your favorite NBC shows. Plus, experience meet and greets with celebrities, a photo opp at the iconic TODAY desk, live TV shoots and more. It’s also where The Tour at NBC Studios begins and ends.

The Shop is located on the lobby level of 30 Rock at Avenue of the Americas/6th Ave between 49th and 50th streets.
Use our New York City road trip planning website to add The Shop at NBC Studios and other attractions to your New York City vacation plans.
Source
Create an itinerary including The Shop at NBC Studios
Save Saved
map
© OpenMapTiles © OpenStreetMap contributors
The Shop at NBC Studios Reviews
Rate this attraction
TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
255 reviews
Google
4.2
TripAdvisor
  • Every time I come to NYC, I always come to the NBC Store at Rockefeller for some cool tv merchandise. However this time, we found that it had moved inside the center (not really sign posted either so ...  more »
  • There are all kinds of merchandise from our favorite shows; F.R.I.E.N.D. S, 30 Rock, Saturday Night Live, The Office, The Tonight Show and many more!
    View original
Google
  • My friend and I visited 3 times on our trip because we couldn't get over how good the shop smelled!! Also we got to see the monologue rehearsal and actual show for Seth Meyers, which was very fun. The pages were super friendly and the store had a good selection of NBC merchandise. It was a kind of pricey, but that's just how official merch works 😅. Seriously though, what is that scent???
  • My boyfriend and I had a fabulous time checking out the Shop and seeing all the gear related to our favorite shows. It was a 5-star experience until I got home and went to put on the new Friends shirt we bought. There was white paint on the back of it, and it was ruined! The Shop was very responsive, and sent me out a new shirt quickly! We will definitely come back for more merchandise from our favorite shows!
Places to stay near The Shop at NBC Studios

Plan your trip to New York City

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Kid-friendly things to do in New York City

View all >
4.4
Duration: 2​h 30​min
4.5
Duration: 1​h 30​min
4.5
Duration: 3​h
4.3
Duration: 1​h 30​min

Parks in New York City

4.7
Duration: 3​h
4.3
Duration: 2​h
4.9
Duration: 30​min
3.8
Duration: 2​h

Nearby attractions in New York City

4.7
Duration: 2​h 30​min
4.7
Duration: 1​h 30​min
4.6
Duration: 2​h
4.7
Duration: 2​h 30​min
4.9
Duration: 4​h
4.5
Duration: 3​h
5.0
Duration: 30​min
4.5
Duration: 1​h 30​min